January 2020
Butter Press is a magazine that aims to provide an inclusive space for queer, transgender, and non-binary individuals. They were founded in 2018 and were looking to get a new and clean logo. Butter Press often adopts a new visual style that corresponds with each issue they release, so they wanted a logo and could be easily added to any issue they produce, no matter the style or colors used.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/11cf2ff9-eb99-4827-8003-c7467804a3fe_rw_1920.png?h=035576c45d0fe639f1890ba4e43d229a)
Their original logo and brand identity was very colorful and utilized this "splatter" imagery as a logo bug often.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/333d03af-0558-41ba-9b61-46be5113fa69_rw_600.png?h=808451daaab1ce15bf426240a04f8c61)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/e199fd4d-2422-4998-aa40-6e51f96d8d1e_rw_600.png?h=2377418e12cc47cf010bb92b6330a232)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/8fe7f809-8e33-4fdd-be98-ed5ed2b5aa6c_rw_1920.png?h=d67206b949117b570b8e01208bac8b04)
Butter Press provided me with some "inspiration" logos that they liked the direction of.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/d9245c6c-d963-4447-971c-719e37ea5d4e_rw_600.png?h=94ac8fd389e500fd95d58084be351478)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/f817b288-b281-4d11-9a83-64030f51d7ee_rw_600.png?h=8ca9adcca7c7526b262f226fa226ff45)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/441ea688-be09-49ff-8019-87c9ebd253f0_rw_1200.png?h=622eeb016e27f301b866d4529a809602)
Following the original colorful direction of Butter Press' branding, I provided them with a variety of 1st draft options that could be easily integrated into their existing feed and brand presence.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/a495f360-6d62-4018-96fa-b2ee9fb30304_rw_1920.png?h=79c6dbbfcd9d1974bc4c45ae9e067059)
They immediately responded to the very literal option no. 1 featuring an abstracted stick of butter, and surprisingly liked it best in black. From here I provided them with a variety of other options featuring this design direction with some reasoning to back up each design choice.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/4fac3bb1-b788-4733-8da2-bb78cbc601a2_rw_3840.jpg?h=91add972198f072420bb6ff5c8f1b4b4)
With some subtle spacing edits, they went back to their original choice, a simple black circle logo that's bold, clean, and extremely versatile!
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/c0383386-3b4b-46d8-9a36-794cf49b49fd_rw_1920.png?h=feeb5a52ad755ec63ed528a177d86190)