Graham + Fisk's Wine-In-A-Can is a canned wine company launched in March 2020. Due to lifestyle changes and purchasing habits, they grew an exceptionally large e-commerce following and wanted to give their customers the perfect gifting opportunity. I designed the concept, name, design, and marketing involved with this Holiday Cheers Canned Wine Variety 8-Pack.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/564c5b17-2285-41a2-abae-bcd18410336b_rw_3840.jpg?h=02d32b3296a9278fbe01b47c18283022)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/c9c3b2df-d7d4-414e-9fa5-1b29acc4b44a_rw_3840.jpg?h=3943de8074048e6438259b73cc082a9b)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/af2c99cb-72bc-4c6f-9aeb-13c88ee004ff_rw_3840.jpg?h=1495a56dcd9e2f28ae8cafe206744996)
For this project, I looked to pre-existing holiday or variety pack packaging to see how others have already handled this execution. Graham + Fisk's specially requested very traditional imagery such as the holly leaves and Santa hats be present in the final design.
Inspiration & Industry Research:
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/6a4fd8f5-430b-4485-a23e-5c5cb250ac7f_rw_600.jpeg?h=49e15c98a60ce2ad32113b2134cf0d3e)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/8796da21-030e-4b26-a77d-1053e7d42321_rw_600.jpeg?h=89d7fc9d5a4526fdf3721ca9ab9704ce)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/4c065c36-62cc-481e-9689-37b43a24b426_rw_600.jpg?h=81542dda2de71dd2e2d164833ecc224c)
Initial Design
Originally the box I designed was very clean, and the main focus was the wine rather than the holiday element. Through feedback and review, it was clear that this box could do both. I wanted to draw on those nostalgic Christmas feelings and imagery as well as highlighting the cans.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/62ab0718-a166-445c-a68e-c1a8aeee49ed_rw_1920.jpg?h=dd71d581676da77c1390d06929b594e4)
Final Design
From initial draft to final, this box got a holiday spirit face lift. I added holly, Christmas lights lining every edge, and I included antlers and a Santa hat on the dogs! This made the box feel warm, cozy, and filled with holiday spirit.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/d653de62-d95a-418e-bae1-5c63754b2b6e_rw_1920.jpg?h=48c42420d7a6da5d0fb37e07f6a1ccf6)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/230c1756-2313-4259-abb3-6130a8d6ccb2_rw_3840.jpg?h=e33d247c0876205004566c3f66fbc463)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/e621b08a-85e3-43fc-ad4b-439f2ed78448_rw_1920.png?h=9f3107c068f1881743b1268340745d31)
Product Image
By making the product image a full extension of the holiday cheer imagery, it made it stand out from the other year-round products pictured in the Graham + Fisk's online store.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/285438c8-301c-4728-bece-256da6017f73_rw_1920.jpg?h=0adec2eb18a5b1ba6eddb8fb856c3617)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/31d678b7-f0a5-46ec-b6f6-8c1de557b017_rw_1920.jpg?h=7eb490062433fbe86161702d2a0957c2)