Graham + Fisk's Wine-In-A-Can is the "little brother" brand to MANCAN Wine. Both are under the parent company umbrella of Firehouse Can Co. Graham + Fisk's is California Wine in 250ml cans where MANCAN is larger in 275ml cans.
G+F's was always meant to feel like part of the same family as MANCAN, just slightly softer and with more of a story element driving the brand's messaging, imagery, and overall feel of nostalgia.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/5551eb7b-0e76-4e83-b4e1-d7f65ace5c74_rw_3840.jpg?h=ee78379c60c7aac51697098b8a601ffc)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/46f6e6be-54e3-47ef-b793-7c5eb441abcf_rw_3840.jpg?h=6259464d8cbc5c75b0f271cd9f2a553b)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/64907cf0-6486-4b04-9e4a-78585cb25a9a_rw_1920.jpg?h=b845737d2c5595545e047c052e9f2758)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/93642e6d-9b58-45ab-aff9-617e715f62bb_rw_1200.jpg?h=911a78f86888946b8b23e4308e1e89b9)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/e8bae877-9285-4f0e-9701-7b0718a8ede6_rw_1920.jpg?h=7e1e7bbd4c822f73af835711daa42e13)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/17fdb502-d3f2-408a-922f-5d953965c5e7_rw_3840.jpg?h=7af65cf64bee87f921f3437e617b4c72)
The Graham + Fisk's logo utilizes Firehouse Can Co. familiar font families such as the rough and tough Veneer which adds a lot of texture and personality, paired with Blender in Medium weight for the duo's names.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/b1abdb8e-21e1-4deb-9ab8-629e6869e766_rw_1920.png?h=1b0993f8ae8d3b4cd74aa395b565b596)
The can design direction was intended to utilize familiar typefaces, color pallets, and imagery as the MANCAN Wine Cans as seen below. However, a new addition of "Crosby the Dog" was added to the G+F's cans as Crosby is Fisk's dog, and Gracey (the other dog illustrated) is Graham's.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/f9cccd3f-6083-4933-9b3c-4665c0d0e286_rw_1920.jpg?h=a1feafb8538286edc3e5fe25a9a7632d)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/a50e879f-5d15-4fdb-806f-8cd9418c96b6_rw_1920.jpg?h=2bad851d0ade07f29cc9f46e6f89eb6a)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/9fc2d5cb-fa8a-4ba2-acca-fba094a51fb4_rw_1920.jpg?h=bbaa396478f985aa5d3f46a4e8955cbc)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/b966d730-9125-416b-9211-38131a3b1e01_rw_1920.jpg?h=7c5411f5abe1ba222e622f2392aa88f8)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/ddc9a48a-fbaa-47fe-b1bd-e92909125d64_rw_1920.jpg?h=c00ccb237bce68767ed5c0fd9f22e908)
In this photo you can see both MANCAN and Graham + Fisk's together to see the unity and similarities of both can designs.
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/95a38af0-1aa7-4b5e-9890-71f6cc2371ef_rw_3840.jpg?h=7d8aa0c5f93b89b436f14ac3b15cafc5)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/c59a1656-aefa-43e1-88ac-8bdb58ad2f51_rw_3840.jpg?h=8889481e746f9d841afed3fc9ab2f456)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/d0f18f1d-580b-46e1-a6ff-381ad6167052_rw_3840.jpg?h=60dc5ed343078cc2d6b2c2e2cf0808b2)
![](https://cdn.myportfolio.com/77d9a8c20f6a753355bc3f82b59ae517/01668d52-65ee-4dd0-94fa-e9efd27c272c_rw_3840.jpg?h=d49092fb0de02f13b704f0c71c1c007a)